It was a pleasure to work with you, as you and your team made this process a more pleasant experience for our team and the participants.
Karen Perry
It describes entire set of engagement and experience from the user’s point of view.
Any brand creates a customer experience through a series of intentional or unintentional customer interactions or touch points. These touch points exist at various stages, locations and moments in time and cover the entire spectrum of a user’s feelings towards your site or brand. A clear understanding of the touch points delivers profound insight into how a brand or company is connected with its customers at all stages of the relationship.
The more touch points you have, the more complicated — but necessary — mapping them out becomes.
User journey mapping enables you to highlight the crucial stages in the interaction with your customers and to build lasting relationships.