Thought Leadership

Lorem Ipsum or Content Strategy: Your Choice!

Posted: July 14,2013

Content strategy has emerged as a key component to a successful web-based project. Much like User-Centered design (UCD) is essential to create a good user experience, the basis for a good content strategy has always been a keen understanding of end users and the context in which they access your information, an understanding of the business goals of the website, an understanding of the target terminology and nomenclature used.

How to write (and file) a usability bug

Posted: July 9,2013

We once thought that filing many bugs would get the attention of the development manager, and that they would have no choice but to address our concerns about the interface quality-or lack thereof.

We did learn that in order to get anything fixed, you do have to have it filed as a bug (or enhancement) in a bug tracking system and that the bug has to be clearly understandable, and be actionable.

Here are some of the elements that we have found make a good bug:

QR Codes and a Mobile Optimized User Experience

Posted: June 11,2013

QR codes have become very popular in print advertising because they can provide a direct link between the physical and virtual worlds. They can also significantly increase the conversion rate because they can deep link into very specific areas of your web presence that is most appropriate to that user.

Aim for the middle

Posted: May 15,2013

We’ve designed a lot of user interfaces over the course of our careers, and one theme has been present across them all--a desire to create something that is easy to use for the novice user. Can mom use it, many clients have asked?

This approach may be great for a small company or for a simple website that perhaps users would only access once or twice. But what about mobile or web-based applications where the users do “their work” each day using the application?

Does Enterprise software have to be boring?

Posted: April 20,2013

In the back of my mind I am thinking about the old apple commercial that talked about the differences between Mac’s and PC and that PC only came in beige.

(Ok so a quick search on YouTube found it:

http://www.youtube.com/watch?v=wKjWmSOesPA )

Why is enterprise software so beige? Or so boring?

Wikipedia states: “Enterprise software, is software used in organizations, such as in a business or government,as opposed to software used by individuals.”

Responsive and Seven Principles of Universal Design

Posted: April 5,2013

Most of us in the UX field understand that novice users, expert users, or disabled users all need to have equal access to the information and applications that the Internet has to offer.

Don't look for a flying unicorn that can sing, write code, and do UX

Posted: February 21,2013

Scan any job-posting site to see what a mess the Usability and User Experience (UX) world has got itself into. Job titles such as User experience researcher, user researcher, user experience designer, usability specialist, human factors expert, interaction designer, information architect, user experience expert, user experience architect, user interface designer create an alphabet soup that make it difficult for recruiters to know which candidates are right for which positions.

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