QR codes

A QR code (abbreviated from Quick Response Code) is a trademark for a type of Matrix barcode that was invented by a subsidiary of Toyota back in 1994 to track vehicles during the manufacturing process

QR Codes and a Mobile Optimized User Experience

QR codes have become very popular in print advertising because they can provide a direct link between the physical and virtual worlds. They can also significantly increase the conversion rate because they can deep link into very specific areas of your web presence that is most appropriate to that user.