Content strategy has emerged as a key component to a successful web-based project. Much like User-Centered design (UCD) is essential to create a good user experience, the basis for a good content strategy has always been a keen understanding of end users and the context in which they access your information, an understanding of the business goals of the website, an understanding of the target terminology and nomenclature used.
We’ve designed a lot of user interfaces over the course of our careers, and one theme has been present across them all--a desire to create something that is easy to use for the novice user. Can mom use it, many clients have asked?
This approach may be great for a small company or for a simple website that perhaps users would only access once or twice. But what about mobile or web-based applications where the users do “their work” each day using the application?
In the back of my mind I am thinking about the old apple commercial that talked about the differences between Mac’s and PC and that PC only came in beige.
Why is enterprise software so beige? Or so boring?
Wikipedia states: “Enterprise software, is software used in organizations, such as in a business or government,as opposed to software used by individuals.”
Most of us in the UX field understand that novice users, expert users, or disabled users all need to have equal access to the information and applications that the Internet has to offer.
It was a pleasure to work with you, as you and your team made this process a more pleasant experience for our team and the participants.
Karen Perry
I just want to tell you that I value people relations more than money. I remember how you were friendly and helpful not going against policies and contractual obligations at the same time, not using your power to make us feel stupid and small. It was a very rare and big experience for me. Really. I will always remember this.
Alex
The Usability People are all individuals that you can become friends with very easily. They have a lot of different interests and are a pleasure to work with. I was writing a PRD/MRD for a billing solution and worked with The Usability People in defining the user interface. They are receptive to ideas and are able to mold the user interface from an end-user's perspective. I really liked the idea of putting end-user photograph & short biography around the office to help understand the users
