Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media

Should? or Must?

When signing up for a new account on a website, many sites often have very restrictive rules about the required characters for the password that you may choose, for example, this one:

Should

Gangnam Style trends in User Experience

Through popularity and imitation Gangnam Style videos, created by PSY the South Korean Internet sensation, became a viral phenomena. In much the same way, many current UX patterns have gained popularity through sharing and imitation. Do you understand what are the psychological foundations of social sharing and how do things “go viral”? Mass copying and imitation of some patterns can lead to the belief in a “Best Practice” even when the pattern is proved faulty. What are the trends that we have had to fight against, and what trends do we want take off like a cheesy horse dance.

Lorem Ipsum or Content Strategy: Your Choice!

Content strategy has emerged as a key component to a successful web-based project. Much like User-Centered design (UCD) is essential to create a good user experience, the basis for a good content strategy has always been a keen understanding of end users and the context in which they access your information, an understanding of the business goals of the website, an understanding of the target terminology and nomenclature used.

Does the name Pavlov ring a bell? Some thoughts on Feature Carousels

There has been a lot of conversation recently on the “twittersphere” about feature carousels and how much we either love them or hate them.

“Feature Carousels,” are those those semi scrolling images that sequence through several images and/or marketing content that your website is promoting. These are a way to highlight some goods or services that your company is presenting. Personally I am pretty neutral, when done right, they can be a useful part of a companies web presence.

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