Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media

Why Your Business Should Opt for a Minimal Awesome Solution, Not a Minimum Viable Product (MVP)

The concept of MVP (Minimum Viable Product) has become increasingly popular in the world of software development. However, this approach can lead to a less-than-adequate solution for users. Let's explore why organizations should strive for a minimal awesome solution instead of an MVP.

Lauber's Law: The best error message is the one that you don't have to show!

One of the easiest ways to improve the usability (and perceived usability) of a web/application is to improve the text that appears on the screen specifically around labels, embedded assistance and error messages.

In many web/applications, there is a false assumption that all of the users are already experts. In many situations, the placement of a simple bit of embedded assistance will help the novice and intermediate users know exactly what to do.

Usability and User Experience is a team sport!

Usability and user experience teams have traditionally been way understaffed and often under-utilized.

Usability teams that I have led in the past have had to beg, borrow, or steal resources in order to achieve the significant gains in user productivity, user satisfaction (and reduction of user errors) for the software systems of the many companies and organizations that I’ve worked with.

Error message Errors - Don't blame the user

One of the easiest ways to improve the usability (and perceived usability) of a web application is to improve the text that appears on the screen specifically around labels, embedded assistance and error messages.

Pages