Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media

A foolish consistency is the hobgoblin of little minds

A Foolish Consistency?

We recently enrolled in a “designer lite” onsite course at leading Business Process Management (BPM) vendor’s location. It had been quite a while since I was a student in such as class--usually I’ve been the one teaching classes. It was nice to be in the passenger seat this time and see via their established curriculum the development environment for their BPM.

Personalization of Patient Portals : a way to achieve engagement and true meaningful use

In the proposed rule for Meaningful Use Stage 3 the Office of the National Coordinator (ONC) has made significant changes to the patient engagement recommendations that are causing controversy amongst EHR vendors, Doctors, and the media. These recommendations include three measures of engagement, and providers would have to report on all three of them, but successfully meet thresholds on only two.

Some claim that these requirements are too burdensome, and that they may not be achievable giving what is achievable in the marketplace today.

The 5 U's of Usability and User-Centered Design:

  • User-centered Design
  • User-centered design is a process in which the needs, wants, and limitations of end users of a product, service or process are given the primary focus of attention at each stage of the design process.

    The main difference from other product design philosophies is that user-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product (aka. Engineering-Centric Design).

    See also: http://www.w3.org/WAI/redesign/ucd

  • Usability Testing
  • Who are your end users?

    Over the past several years we have had the opportunity to work with companies of various sizes as they plan and redesign their web presence. Some began using a CMS for the first time, while others were transitioning from either an open-source system (WP, Drupal, etc.) or some homegrown system to a more robust complete CMS solution (Adobe CQ5, Sitecore, Sharepoint, etc).

    We’ve worked with these organizations to help them better understand the mental models of their “End Users” so that together we could design a system that is effective, efficient and satisfying. But who are these “End Users?” One common thread that we’ve noticed is that a majority of these organizations seemed to forget about a number of “end users” by focusing exclusively on the experience of visitors to their sites and their customers.

    Don’t get us wrong, we think that it is vital to understand, and design towards the understanding of visitors and customers. We often create personas that help drive that design conversation.

    What we are saying is that most of the organizations that we’ve worked with never completely thought about all of the user touch-points they need to consider.

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