Understanding your users is the fundamental first step in applying User-Centered Design. User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
Knowing about your customers and how they experience your product or service will give us valuable insights necessary to create the innovative designs that matter!
Where will your product be used, and under what circumstances? What are the user's common goals and tasks, their needs and expectations? By observing your users, together we will get to know their habits, their wishes and the ways in which they interact with your product.